01 Aug Positioning international airline in highly competitive Indian long-haul travel market
Situation:
Facing a highly competitive market and an increasingly internet-savvy urban customer base, an international airline decided to step up its game across digital channels in India as Positioning international airlines.
Result:
globeone performed an in-depth analysis of the digital activities of relevant competitors in India across multiple channels. The resulting digital excellence review delivered strategic insights, best practices and adaptation opportunities, and served as a sound basis for realigning the overall digital strategy for the Indian market in Positioning international airlines.
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