THE BRAND TRANSFORMATION AND MIGRATION OF A PIONEERING TECHNOLOGY LEADER
ABB, the pioneering technology leader with a 125-year history and about 136,000 employees worldwide, launched ...
ABB, the pioneering technology leader with a 125-year history and about 136,000 employees worldwide, launched ...
In the past two years, Germany has defended its leading position as the leading country of origin of high-qual...
ABB, the pioneering technology leader with a 125-year history and about 136,000 employees ...
Covestro is one of the world’s leading manufacturers of high-tech polymers, with materials and application s...
In the past two years, Germany has defended its position as the leading country of origin of high-quality bran...
The brand identity and visual profile of the German Economic Institute (IW) – a leading German economic rese...
The strength of the “Swiss Made” brand is waning. This is the key message deduced from a survey conducted ...
As a result of rapid social and economic change all over the world, individualism is on the rise everywhere, e...
A leading engineering and automation player was hampered by heterogeneous operating models, a historically gro...
A major industrial goods manufacturer wanted to increase its brand and product awareness and create a dialogue...