OPTIMIZING MEDIA REACH WITH LIMITED RESOURCES
A major global volume car manufacturer set increased media targets despite facing severe budget cuts. While he...
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DESIGNING THE ENTRY OF AN ASIAN MANUFACTURER INTO THE EUROPEAN MARKETS
An Asian white goods player, hardly active in the European market, wanted to conquer the European continent wi...
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INSIGHTS NECESSARY FOR GLOBAL RETAIL PLAYER TO ENTER SOUTH-EAST ASIAN MARKET
TA major retail organization wanted to evaluate whether or not it should enter a new quickly developing market...
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UNDERSTANDING CHARACTERISTICS OF THE CHINESE TRAVEL MARKET
A global online booking portal wanted to gain comprehensive insights into the Chinese travel market and its po...
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ROLLING OUT PRIVATE LABEL TO EASTERN EUROPEAN MARKETS
Globeone conducted an analysis defining the brand’s strengths and weaknesses in order to identify an appropr...
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CREATING AWARENESS FOR DIGITAL INFORMATION TOOL AMONG CHINESE TRAVELERS
A European airport aimed to boost sales among Chinese travelers at its airport premium stores by creating awar...
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MEASURING BRAND STRATEGY ELEMENTS TO EVALUATE BUSINESS IMPACTS
A well-known global fashion brand strived for revitalizing its brand image from the founding days and increasi...
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POSITIONING GLOBAL LUXURY CAR BRAND IN COMPLEX INDIAN MARKET
A global luxury car brand wanted to increase its lead over aggressive competitors in the fast-growing, highly ...
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New “Made in Switzerland” study: extremely popular worldwide, but not very innovative
Zurich / Shanghai / New York. May 18, 2016. Swiss brands enjoy a fabulous reputation in the world. 74% of t...
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DIGITAL LEADERSHIP IN CHINA´S COMPETITIVE DIGITAL LANDSCAPE
China’s digital landscape is highly complex and competitive, and Chinese consumers are increasingly demandin...
