Drawing strength from the DNA of the target market: how local myths offer additional impetus for brands
Without a deep understanding of local culture and myths, hardly anything works in the major growth markets, ev...
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GAINING ACTIONABLE INSIGHTS FOR GLOBAL FASHION BRAND
A global fashion brand with retail stores in more than 40 countries and a turnover of €3 billion was seeking...
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STORY TELLING FOR B2B CORPORATIONS
Most business-to-business corporations deal with highly complex products or abstract commodities. Resultantly,...
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TRACKING BRAND ACTIVITIES FOR INDUSTRIAL GIANT
A leading engineering and automation player returning from a decade of decentralized brand management was stri...
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SUSTAINABLY POSITIONING EXECUTIVES AS THE VOICE AND FACE OF A GLOBAL INDUSTRIAL CONGLOMERATE
Facing a diverse group of demanding internal and external stakeholders with varying expectations and informati...
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POSITIONING MAJOR CHEMICAL PLAYER AS AN INNOVATOR IN AUTOMOTIVE INDUSTRY
China’s fast-growing automotive market brings enormous business opportunities for car brands and industry su...
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AUTOMOTIVE POSITIONING COMMUNICATION IN CHINESE MARKET
The less developed markets in China, called lower tiers, are key growth markets for the automotive industry. ...
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PERFORMANCE OF GLOBAL CHEMICAL BRAND IN KEY GROWTH MARKETS
A global chemicals giant wanted to evaluate its brand performance against key competitors in growth markets su...
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BREAKING SMALL PREMIUM CARS INTO THE RUSSIAN MARKET
Facing a fierce struggle for market share in the fast-growing Russian car market, a global premium small car b...
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RE-POSITIONING ASIAN HOME APPLIANCE GIANT IN EUROPEAN MARKETS
Facing very diverse target markets and strong competition across Europe, a leading Asian home appliances congl...
