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  • Home
  • About Us
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    • Shaping agile brands
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  • brand development in emerging markets

    Successful brand development in the major emerging markets

    Two renowned brand experts have published their Springer Gabler book “Successful brand development in th...

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  • German brand study

    No Purpose, No Brand! Study by Globeone Germany

    German companies are too egocentric in their brand positioning. They usually talk about their own product and ...

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  • German brand study

    NO PURPOSE, NO BRAND! Study by Globeone Switzerland

    Swiss companies are too egocentric in their brand positioning. They usually talk about their own product and r...

    •
  • IMPACT OF DIGITAL CAMPAIGNS ON RETAIL PURCHASE BEHAVIOR

    IMPACT OF DIGITAL CAMPAIGNS ON RETAIL PURCHASE BEHAVIOR

    A major global white goods player with low brand awareness but a large digital followership in Europe planned ...

    •
  • Boost image through corporate communication as market leader

    OPTIMIZE CORPORATE COMMUNICATION TO BOOST IMAGE AS MARKET LEADER

    A global specialty chemicals brand wanted to strengthen its positioning as premium technology leader and posit...

    •

  • ALIGNING GLOBAL MARKETING STRATEGY OF PREMIUM CAR MANUFACTURER

    A major global premium car manufacturer needed to develop a state-of-the-art three-year marketing plan for its...

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