STORY TELLING FOR B2B CORPORATIONS
Most business-to-business corporations deal with highly complex products or abstract commodities. Resultantly,...
Most business-to-business corporations deal with highly complex products or abstract commodities. Resultantly,...
Facing a diverse group of demanding internal and external stakeholders with varying expectations and informati...
A major global volume car manufacturer set increased media targets despite facing severe budget cuts. While he...
The less developed markets in China, called lower tiers, are key growth markets for the automotive industry. ...
A European airport aimed to boost sales among Chinese travelers at its airport premium stores by creating awar...
A well-known global fashion brand strived for revitalizing its brand image from the founding days and increasi...
Facing a highly competitive market and an increasingly internet-savvy urban customer base, an international ai...
A global luxury car brand wanted to increase its lead over aggressive competitors in the fast-growing, highly ...
What is the ideal positioning of an international hotel booking portal inside the lucrative niche of Chinese p...