SHAPING THE SERVICE CUSTOMER EXPERIENCE OF AN INDUSTRIAL GIANT, THAT IS KNOWN FOR ITS QUALITY PRODUCTS
With new digital offerings around ABB Ability™ great potential for additional service sales is created and A...
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Creating dialog with important stakeholders globally
A major industrial goods manufacturer wanted to increase its brand and product awareness and create a dialogue...
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POSITIONING MAJOR CHEMICAL PLAYER AS AN INNOVATOR IN AUTOMOTIVE INDUSTRY
China’s fast-growing automotive market brings enormous business opportunities for car brands and industry su...
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RE-POSITIONING ASIAN HOME APPLIANCE GIANT IN EUROPEAN MARKETS
Facing very diverse target markets and strong competition across Europe, a leading Asian home appliances congl...
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Positioning international airline in highly competitive Indian long-haul travel market
Facing a highly competitive market and an increasingly internet-savvy urban customer base, an international ai...
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POSITIONING GLOBAL LUXURY CAR BRAND IN COMPLEX INDIAN MARKET
A global luxury car brand wanted to increase its lead over aggressive competitors in the fast-growing, highly ...
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DIGITAL LEADERSHIP IN CHINA´S COMPETITIVE DIGITAL LANDSCAPE
China’s digital landscape is highly complex and competitive, and Chinese consumers are increasingly demandin...
