Brand transformation of the German Economic Institute
The brand identity and visual profile of the German Economic Institute (IW) – a leading German economic rese...
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GAINING ACTIONABLE INSIGHTS FOR GLOBAL FASHION BRAND
A global fashion brand with retail stores in more than 40 countries and a turnover of €3 billion was seeking...
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TRACKING BRAND ACTIVITIES FOR INDUSTRIAL GIANT
A leading engineering and automation player returning from a decade of decentralized brand management was stri...
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UNDERSTANDING CHARACTERISTICS OF THE CHINESE TRAVEL MARKET
A global online booking portal wanted to gain comprehensive insights into the Chinese travel market and its po...
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PERFORMANCE OF GLOBAL CHEMICAL BRAND IN KEY GROWTH MARKETS
A global chemicals giant wanted to evaluate its brand performance against key competitors in growth markets su...
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BREAKING SMALL PREMIUM CARS INTO THE RUSSIAN MARKET
Facing a fierce struggle for market share in the fast-growing Russian car market, a global premium small car b...
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Positioning international airline in highly competitive Indian long-haul travel market
Facing a highly competitive market and an increasingly internet-savvy urban customer base, an international ai...
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POSITIONING GLOBAL LUXURY CAR BRAND IN COMPLEX INDIAN MARKET
A global luxury car brand wanted to increase its lead over aggressive competitors in the fast-growing, highly ...
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Ideal positioning for international hotel booking portal in Chinese market
What is the ideal positioning of an international hotel booking portal inside the lucrative niche of Chinese p...
