SHAPING THE SERVICE CUSTOMER EXPERIENCE OF AN INDUSTRIAL GIANT, THAT IS KNOWN FOR ITS QUALITY PRODUCTS
With new digital offerings around ABB Ability™ great potential for additional service sales is created and A...
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Brand transformation of the German Economic Institute
The brand identity and visual profile of the German Economic Institute (IW) – a leading German economic rese...
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INCREASING OPERATIONAL EXCELLENCE IN COM
A leading engineering and automation player was hampered by heterogeneous operating models, a historically gro...
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DESIGNING THE ENTRY OF AN ASIAN MANUFACTURER INTO THE EUROPEAN MARKETS
An Asian white goods player, hardly active in the European market, wanted to conquer the European continent wi...
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INSIGHTS NECESSARY FOR GLOBAL RETAIL PLAYER TO ENTER SOUTH-EAST ASIAN MARKET
TA major retail organization wanted to evaluate whether or not it should enter a new quickly developing market...
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ROLLING OUT PRIVATE LABEL TO EASTERN EUROPEAN MARKETS
Globeone conducted an analysis defining the brand’s strengths and weaknesses in order to identify an appropr...
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Positioning international airline in highly competitive Indian long-haul travel market
Facing a highly competitive market and an increasingly internet-savvy urban customer base, an international ai...
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POSITIONING GLOBAL LUXURY CAR BRAND IN COMPLEX INDIAN MARKET
A global luxury car brand wanted to increase its lead over aggressive competitors in the fast-growing, highly ...
