PERFORMANCE OF GLOBAL CHEMICAL BRAND IN KEY GROWTH MARKETS
A global chemicals giant wanted to evaluate its brand performance against key competitors in growth markets su...
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ROLLING OUT PRIVATE LABEL TO EASTERN EUROPEAN MARKETS
Globeone conducted an analysis defining the brand’s strengths and weaknesses in order to identify an appropr...
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CREATING AWARENESS FOR DIGITAL INFORMATION TOOL AMONG CHINESE TRAVELERS
A European airport aimed to boost sales among Chinese travelers at its airport premium stores by creating awar...
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BREAKING SMALL PREMIUM CARS INTO THE RUSSIAN MARKET
Facing a fierce struggle for market share in the fast-growing Russian car market, a global premium small car b...
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MEASURING BRAND STRATEGY ELEMENTS TO EVALUATE BUSINESS IMPACTS
A well-known global fashion brand strived for revitalizing its brand image from the founding days and increasi...
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RE-POSITIONING ASIAN HOME APPLIANCE GIANT IN EUROPEAN MARKETS
Facing very diverse target markets and strong competition across Europe, a leading Asian home appliances congl...
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Positioning international airline in highly competitive Indian long-haul travel market
Facing a highly competitive market and an increasingly internet-savvy urban customer base, an international ai...
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POSITIONING GLOBAL LUXURY CAR BRAND IN COMPLEX INDIAN MARKET
A global luxury car brand wanted to increase its lead over aggressive competitors in the fast-growing, highly ...
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Ideal positioning for international hotel booking portal in Chinese market
What is the ideal positioning of an international hotel booking portal inside the lucrative niche of Chinese p...
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IMPACT OF DIGITAL CAMPAIGNS ON RETAIL PURCHASE BEHAVIOR
A major global white goods player with low brand awareness but a large digital followership in Europe planned ...
