The mobile revolution in emerging markets
Think Mobile: The „great migration“ from traditional PCs to mobile devices has created a completel...
Think Mobile: The „great migration“ from traditional PCs to mobile devices has created a completel...
For many companies in growth markets, social media have replaced television as the most important communicatio...
People in international growth markets usually tweet, like, upload and share information much more intensively...
The more international brands invest in the target countries of their expansion and are perceived as local pro...
Everyone wants premium, hence our authors explain two decisive factors behind ‚premiumization‘ in ...
Young growth markets are on the move and the battle for the ’share of voice‘ is fiercly fought. He...
An increasing number of companies relies on a strategy known as „category flooding“ in the major g...
Increasing competition, escalating advertising costs and rapidly growing product categories are confronting ma...
In order to increase sales, many international companies are building up a differentiated brand portfolio in t...
Business in growth markets has become increasingly important for multinational companies over the past decade....