New study: Swiss Power – Image of Swiss Brands 2018
The strength of the “Swiss Made” brand is waning. This is the key message deduced from a survey conducted ...
The strength of the “Swiss Made” brand is waning. This is the key message deduced from a survey conducted ...
Without a deep understanding of local culture and myths, hardly anything works in the major growth markets, ev...
As a result of rapid social and economic change all over the world, individualism is on the rise everywhere, e...
The rapid changes of our time lead to conflicts between cultural traditions and new ways of life. Career advan...
Insiders have known it all along: When foreign companies succeed in growth markets, half of the success factor...
The successful positioning of a brand is part of the high art of marketing. Based on complex factors, a concep...
Again and again, brand managers underestimate the simple fact that brands are first and foremost created in th...
Despite the protectionist demeanor in Washington D.C., German companies have realized record investments abroa...
Two renowned brand experts have published their Springer Gabler book „Successful brand development in th...
One year after his inauguration, US President Donald Trump is set to attend the World Economic Forum in Davos....