WeChat Official Account Follower Behavior Study in China
In the Chinese social media realm, WeChat the dominating IM app has long passed its position as a pure messagi...
In the Chinese social media realm, WeChat the dominating IM app has long passed its position as a pure messagi...
At the Club-evening of the Marketing Club Düsseldorf Dr. Niklas Schaffmeister spoke about the VW-scandal and ...
The very positive image of German brands in international markets has not been severely affected by the major ...
Winning over and keeping the new ‘always-on’ consumer has become the business imperative at the digital ...
Building relationships with customers is key for companies to achieve success. However, creating this emotio...
German consumers are still relatively unfamiliar with champion brands from emerging markets. Only one-third...
The real battle for global market leadership will and must be fought in the world’s growth markets. To wi...