Market-driven positioning: Only the best value proposition guarantees success
Insiders have known it all along: When foreign companies succeed in growth markets, half of the success factor...
Insiders have known it all along: When foreign companies succeed in growth markets, half of the success factor...
The successful positioning of a brand is part of the high art of marketing. Based on complex factors, a concep...
Again and again, brand managers underestimate the simple fact that brands are first and foremost created in th...
Faced with a rapidly transitioning media landscape and customers who are more selective in what they read and ...
Adding value while minimizing waste. This is the prevailing maxim on lean management. Starting in the 1990s, t...
Swiss companies are too egocentric in their brand positioning. They usually talk about their own product and r...