Intercultural Brand Safety @University of Bremen
While today’s globalized world offers increasingly more opportunities for companies to act international...
While today’s globalized world offers increasingly more opportunities for companies to act international...
How can companies survive in global brand competition? Brand management expert Dr. Niklas Schaffmeister explai...
There couldn’t be a more fitting motto: Last week, 800 marketing and communication professionals met under t...
Full house for Globeone’s presentation on the top 10 strategies for brand building in China at Servicepl...
Why Swiss brands need to accelerate when formulating their corporate purpose and what key considerations need ...
Social media firestorms threaten brands all over the world if they hurt religious feelings, offend minorities ...
Especially in major growth markets, governments still play a key role at all levels in brand building. ...
Think Mobile: The „great migration“ from traditional PCs to mobile devices has created a completel...
For many companies in growth markets, social media have replaced television as the most important communicatio...
People in international growth markets usually tweet, like, upload and share information much more intensively...