Lean Corporate Communications – Adding Value Through the Creative Value Chain
Adding value while minimizing waste. This is the prevailing maxim on lean management. Starting in the 1990s, t...
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No Purpose, No Brand! Study by Globeone Germany
German companies are too egocentric in their brand positioning. They usually talk about their own product and ...
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NO PURPOSE, NO BRAND! Study by Globeone Switzerland
Swiss companies are too egocentric in their brand positioning. They usually talk about their own product and r...
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Neue „Made in Switzerland“-Studie: Weltweit extrem beliebt, aber wenig innovativ
Zurich / Shanghai / New York. May 18, 2016. Swiss brands enjoy a fabulous reputation in the world. 74% of t...
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The image of German brands after the VW diesel deception
The very positive image of German brands in international markets has not been severely affected by the major ...
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Brands from emerging markets South Korea, Brazil, Russia, India, and China
German consumers are still relatively unfamiliar with champion brands from emerging markets. Only one-third...
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Discussion Paper: Market-driven positioning
The real battle for global market leadership will and must be fought in the world’s growth markets. To wi...
