Lean Corporate Communications – Adding Value Through the Creative Value Chain
Adding value while minimizing waste. This is the prevailing maxim on lean management. Starting in the 1990s, t...
Adding value while minimizing waste. This is the prevailing maxim on lean management. Starting in the 1990s, t...
German companies are too egocentric in their brand positioning. They usually talk about their own product and ...
Swiss companies are too egocentric in their brand positioning. They usually talk about their own product and r...
Zurich / Shanghai / New York. May 18, 2016. Swiss brands enjoy a fabulous reputation in the world. 74% of t...
The very positive image of German brands in international markets has not been severely affected by the major ...
German consumers are still relatively unfamiliar with champion brands from emerging markets. Only one-third...
The real battle for global market leadership will and must be fought in the world’s growth markets. To wi...