Brand Transformation: Interview with Dr. Niklas Schaffmeister, Managing Partner, Globeone Cologne
How can companies survive in global brand competition? Brand management expert Dr. Niklas Schaffmeister explai...
How can companies survive in global brand competition? Brand management expert Dr. Niklas Schaffmeister explai...
As top opinion leaders are meeting in the Swiss mountain resort of Davos, also controversial topics come to th...
Our report from the Innovation Day in Munich and Kommunikationskongress in Berlin. ...
Think Mobile: The „great migration“ from traditional PCs to mobile devices has created a completel...
People in international growth markets usually tweet, like, upload and share information much more intensively...
Increasing competition, escalating advertising costs and rapidly growing product categories are confronting ma...
Colorful advertisements, television ads and tourism: foreign influences in the major growth markets are gettin...
Without a deep understanding of local culture and myths, hardly anything works in the major growth markets, ev...
Insiders have known it all along: When foreign companies succeed in growth markets, half of the success factor...
The successful positioning of a brand is part of the high art of marketing. Based on complex factors, a concep...