From brand image to purchase activation: 4 stumbling blocks in brand communication
Again and again, brand managers underestimate the simple fact that brands are first and foremost created in th...
Again and again, brand managers underestimate the simple fact that brands are first and foremost created in th...
Despite the protectionist demeanor in Washington D.C., German companies have realized record investments abroa...
Faced with a rapidly transitioning media landscape and customers who are more selective in what they read and ...
Adding value while minimizing waste. This is the prevailing maxim on lean management. Starting in the 1990s, t...
The dynamics of this transition are creating an extremely competitive arena for news production and consumptio...
Growing a business and developing brands in the Chinese market has become increasingly challenging. The adjust...
German companies are too egocentric in their brand positioning. They usually talk about their own product and ...
Swiss companies are too egocentric in their brand positioning. They usually talk about their own product and r...
In the Chinese social media realm, WeChat the dominating IM app has long passed its position as a pure messagi...
Winning over and keeping the new ‘always-on’ consumer has become the business imperative at the digital ...