How Artificial Intelligence revolutionizes Marketing
Artificial intelligence (AI) is designed to operate self-driving cars. It is developed to steer robo-journalis...
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Brand New World: The Paradigm Shift in B2B Communications – Part III
The Business world is firmly focusing on digital transformation. Companies are feverishly assessing and recons...
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Brand Building and Marketing in Key Emerging Markets – Part XI
Expansion along city clusters Welcome back to our series on the 25 strategies that will support your brand bui...
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CEO Positioning: How the Boss can Support Your Brand
When Forbes presented its latest annual list of the world´s 10 most powerful CEOs in December 2016, it was a....
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Brand New World: The Paradigm Shift in B2B Communications – Part II
The Business world is firmly focusing on digital transformation. Companies are feverishly assessing and recons...
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How China is Plowing up the Global M&A Landscape
Slower growth back home, the pursuit of established brands globally with their management plus distribution ch...
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Brand New World: The Paradigm Shift in B2B Communications – Part I
Part I: New Value Chains are Altering the Role Allocation The Business world is firmly focusing on digita...
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Chinese Chic – The rise of “Designed in China”
China’s fashion scenery is changing. While Western brands have dominated the market for years, their dominan...
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Media Trends 2017 – Revealing Major Touch Points between Journalists and Brands
“News aktuell”, a subsidiary of Germany´s leading news agency dpa, has just released its “Media Trend M...
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Digital Media Upheaval and the Transformation of Communication
Digital media proliferation, shrinking circulation numbers, information overload and a burst of communication ...
