The Value of CEO Blogging towards Corporate Success
The CEO is often the most visible public figure of a company, and for the public, he or she is......
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Simply mediocre: What German brands might learn from emerging market brands from China – lesson I
The conquest of Chinese brands over the global market has started. These emerging brands are growing fast and ...
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China – the ultimate market for mobile advertising
China seems to be the ultimate market to leverage on mobile advertising. The two main reasons behind this tren...
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Discussion Paper: Corporate Storytelling
Building relationships with customers is key for companies to achieve success. However, creating this emotio...
