Market success for foreign small and medium-sized companies in China
Growing a business and developing brands in the Chinese market has become increasingly challenging. The adjust...
Growing a business and developing brands in the Chinese market has become increasingly challenging. The adjust...
German companies are too egocentric in their brand positioning. They usually talk about their own product and ...
Swiss companies are too egocentric in their brand positioning. They usually talk about their own product and r...
Zurich / Shanghai / New York. May 18, 2016. Swiss brands enjoy a fabulous reputation in the world. 74% of t...
In 2016 China will host the G20 Summit. The leadership is believed to show both the international community’...
In the upcoming months we will introduce more of the 25 strategies that will support your brand growth and bus...
In the upcoming months we will introduce the 25 strategies that will boost your business in the BRICs and help...
China’s Five-Year Plans are a series of social and economic development initiatives. The economy was shaped ...
Brand Building and Marketing in Key Emerging Markets – 25 Strategies and Frameworks for Brand Growth In the ...
In the Chinese social media realm, WeChat the dominating IM app has long passed its position as a pure messagi...