CEO Positioning: How the Boss can Support Your Brand
When Forbes presented its latest annual list of the world´s 10 most powerful CEOs in December 2016, it was a....
-
-
Brand New World: The Paradigm Shift in B2B Communications – Part II
The Business world is firmly focusing on digital transformation. Companies are feverishly assessing and recons...
-
How China is Plowing up the Global M&A Landscape
Slower growth back home, the pursuit of established brands globally with their management plus distribution ch...
-
Brand New World: The Paradigm Shift in B2B Communications – Part I
Part I: New Value Chains are Altering the Role Allocation The Business world is firmly focusing on digita...
-
Chinese Chic – The rise of “Designed in China”
China’s fashion scenery is changing. While Western brands have dominated the market for years, their dominan...
-
Media Trends 2017 – Revealing Major Touch Points between Journalists and Brands
“News aktuell”, a subsidiary of Germany´s leading news agency dpa, has just released its “Media Trend M...
-
Digital Media Upheaval and the Transformation of Communication
Digital media proliferation, shrinking circulation numbers, information overload and a burst of communication ...
-
Crisis Management Strategies – How to stay in Control when Disaster happens
Product failures, emissions cheating, deadly accidents, violence against airline passengers. It seems that bra...
-
Consumers in key growth markets want to know your brand´s heritage and promise
Brand Building and Marketing in Key Emerging Markets 25 Strategies and Frameworks for Brand Growth Part IX W...
-
Employing mobile apps to support your brand
You think advertising is enough to connect with your customers? Think again. In a rapidly changing, digitalize...
