#DieselGate – Loss of confidence in Germany, but image recovery in the US and China
The diesel scandal has a considerable impact on German car brands. In Germany, it has led to a significant los...
The diesel scandal has a considerable impact on German car brands. In Germany, it has led to a significant los...
The rapid changes of our time lead to conflicts between cultural traditions and new ways of life. Career advan...
Insiders have known it all along: When foreign companies succeed in growth markets, half of the success factor...
The successful positioning of a brand is part of the high art of marketing. Based on complex factors, a concep...
Again and again, brand managers underestimate the simple fact that brands are first and foremost created in th...
Faced with a rapidly transitioning media landscape and customers who are more selective in what they read and ...
Acquisition and Revitalization of Local Brands Welcome back to our series on the 25 strategies that will suppo...
Adding value while minimizing waste. This is the prevailing maxim on lean management. Starting in the 1990s, t...
Artificial intelligence (AI) is designed to operate self-driving cars. It is developed to steer robo-journalis...
When Forbes presented its latest annual list of the world´s 10 most powerful CEOs in December 2016, it was a....