Brand New World: The Paradigm Shift in B2B Communications – Part II
The Business world is firmly focusing on digital transformation. Companies are feverishly assessing and recons...
The Business world is firmly focusing on digital transformation. Companies are feverishly assessing and recons...
Slower growth back home, the pursuit of established brands globally with their management plus distribution ch...
Part I: New Value Chains are Altering the Role Allocation The Business world is firmly focusing on digita...
China’s fashion scenery is changing. While Western brands have dominated the market for years, their dominan...
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local DNA Brand Building and Marketing in Key Emerging Markets(local DNA) 25 Strategies and Frameworks for Bra...