Brand New World: The Paradigm Shift in B2B Communications – Part II
The Business world is firmly focusing on digital transformation. Companies are feverishly assessing and recons...
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How China is Plowing up the Global M&A Landscape
Slower growth back home, the pursuit of established brands globally with their management plus distribution ch...
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Brand New World: The Paradigm Shift in B2B Communications – Part I
Part I: New Value Chains are Altering the Role Allocation The Business world is firmly focusing on digita...
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Chinese Chic – The rise of “Designed in China”
China’s fashion scenery is changing. While Western brands have dominated the market for years, their dominan...
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Consumers in key growth markets want to know your brand´s heritage and promise
Brand Building and Marketing in Key Emerging Markets 25 Strategies and Frameworks for Brand Growth Part IX W...
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Employing mobile apps to support your brand
You think advertising is enough to connect with your customers? Think again. In a rapidly changing, digitalize...
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Brand Origin and Perceived Foreignness Matter
Brand Building and Marketing in Key Emerging Markets 25 Strategies and Frameworks for Brand Growth Part VIII W...
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The Internet of Things and the Purpose of Brands
The Internet of Things (IoT) has moved beyond the realm of prediction, conference panels and planning. It is n...
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Mobile Chinese online shoppers are transforming the economy
Mobile chinese online shoppers On Singles´ Day 2016 (November 11), China´s E-Commerce(Mobile chinese online ...
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Global mission, local DNA
local DNA Brand Building and Marketing in Key Emerging Markets(local DNA) 25 Strategies and Frameworks for Bra...
