Brand Building and Marketing in Key Emerging Markets
Brand Building and Marketing in Key Emerging Markets – 25 Strategies and Frameworks for Brand Growth In the ...
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The image of German brands after the VW diesel deception
The very positive image of German brands in international markets has not been severely affected by the major ...
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LinkedIn or Left Out?
How is your profile on Linkedin or WeChat going to drive customers to your homepage? Which of these social cha...
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Simply mediocre: What German brands might learn from emerging market brands from China – lesson I
The conquest of Chinese brands over the global market has started. These emerging brands are growing fast and ...
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China – the ultimate market for mobile advertising
China seems to be the ultimate market to leverage on mobile advertising. The two main reasons behind this tren...
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Agile brands in the ever-changing digital marketing ecosystems
The digital revolution has permanently changed consumer shopping behavior. Consumers all over the world have a...
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Brands from emerging markets South Korea, Brazil, Russia, India, and China
German consumers are still relatively unfamiliar with champion brands from emerging markets. Only one-third�...
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Discussion Paper: Market-driven positioning
The real battle for global market leadership will and must be fought in the world’s growth markets. To wi...
