Catching the second wave of brand loyalty: Customer loyalty as a special challenge
The dynamics in major growth markets can hardly be surpassed. Many things change at the same time. Internation...
The dynamics in major growth markets can hardly be surpassed. Many things change at the same time. Internation...
Most companies are convinced that their brand has fully exploited its potential. But far from it: the brand ca...
In the past two years, Germany has defended its leading position as the leading country of origin of high-qual...
The diesel scandal has a considerable impact on German car brands. In Germany, it has led to a significant los...
Germans do not have much confidence in their own country with regard to the industries of the future. Only one...
In the past two years, Germany has defended its position as the leading country of origin of high-quality bran...
Colorful advertisements, television ads and tourism: foreign influences in the major growth markets are gettin...
In the past two years, Germany has defended its leading position as the leading country of origin of high-qual...
The strength of the “Swiss Made” brand is waning. This is the key message deduced from a survey conducted ...
Without a deep understanding of local culture and myths, hardly anything works in the major growth markets, ev...
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