Globeone „Purpose Readiness“ Studie – Großteil deutscher Unternehmen nicht „Purpose Ready“
Wie können Unternehmen im globalen Markenwettbewerb bestehen? Der Markenmanagement-Experte Dr. Niklas Schaffm...
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New study: Image of German Brands 2018
In the past two years, Germany has defended its leading position as the leading country of origin of high-qual...
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New study: Swiss Power – Image of Swiss Brands 2018
The strength of the “Swiss Made” brand is waning. This is the key message deduced from a survey conducted ...
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Market success for foreign small and medium-sized companies in China
Growing a business and developing brands in the Chinese market has become increasingly challenging. The adjust...
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No Purpose, No Brand! Study by Globeone Germany
German companies are too egocentric in their brand positioning. They usually talk about their own product and ...
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NO PURPOSE, NO BRAND! Study by Globeone Switzerland
Swiss companies are too egocentric in their brand positioning. They usually talk about their own product and r...
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Neue „Made in Switzerland“-Studie: Weltweit extrem beliebt, aber wenig innovativ
Zurich / Shanghai / New York. May 18, 2016. Swiss brands enjoy a fabulous reputation in the world. 74% of t...
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WeChat Official Account Follower Behavior Study in China
In the Chinese social media realm, WeChat the dominating IM app has long passed its position as a pure messagi...
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25 strategies for successful Brand Building in Key Emerging Markets
At the Club-evening of the Marketing Club Düsseldorf Dr. Niklas Schaffmeister spoke about the VW-scandal and ...
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The image of German brands after the VW diesel deception
The very positive image of German brands in international markets has not been severely affected by the major ...
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