IMPACT OF DIGITAL CAMPAIGNS ON RETAIL PURCHASE BEHAVIOR

IMPACT OF DIGITAL CAMPAIGNS ON RETAIL PURCHASE BEHAVIOR

How can a digital campaign prompt customers to purchase a new washing machine at a retail outlet?

Situation:

A major global white goods player with low brand awareness but a large digital followership in Europe planned to conduct a highly sales-oriented digital campaign. The objective was to enhance sales for a new product series available only at offline points of sale, and to do so in a cost-efficient manner.

Result:

Globeone developed an efficient COM campaign with digital media at its center, making use of the client’s large digital assets. The optimized COM campaign mechanism, with a campaign page funneling all communication measures, ensures digital-to-offline-POS conversion.

CURIOUS ABOUT GLOBEONE? LET’S TALK

For top executives, brand and communication decision markers as well as integrated marketing owners.

    By submitting your information you agree to our Privacy policy