HOW CAN AN EFFECTIVE COMMUNICATION CAMPAIGN BE COORDINATED FOR A MAJOR CHINESE HOUSEHOLD APPLIANCES BRAND?

Situation:

A Chinese household appliance brand wanted to conduct an effective communication campaign across several markets to launch a new product with a strong push despite budget constraints.

Result:

globeone developed an overarching effective communication campaign plan, translating strategic and operational goals into concrete phases and activities. Coordinating all communication activities for content, consistency, timing, and budget across all markets ensured fully integrated communication at all times.