
27 May DESIGNING THE ENTRY OF AN ASIAN MANUFACTURER INTO THE EUROPEAN MARKETS
How can the market entry of an Asian white goods manufacturer into the European market be designed?
Situation:
An Asian white goods player, hardly active in the European market, wanted to conquer the European continent with a premium product series.
Result:
Globeone assessed requirements and roadblocks, deriving concrete steps to overcome entry barriers. A market entry roadmap and “go live” strategy for different European markets were developed, including locally adapted communication approaches and the selection of appropriate local marketing execution partners.
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