Asian home appliance

RE-POSITIONING ASIAN HOME APPLIANCE GIANT IN EUROPEAN MARKETS

How can an Asian home appliance giant known for entry-level products position its new premium product line in the major European markets?

Situation:

Facing very diverse target markets and strong competition across Europe, a leading Asian home appliances conglomerate known only for entry-level products decided to launch a premium product across the continent.

Result:

Globeone developed a locally adapted product line positioning, credibly guiding a brand shift from low-cost towards premium, introduced in all markets through a consistent and integrated classic and digital communication approach. All project stakeholders, including retail partners, were consistently and efficiently guided through a smooth project process that was both on time and within budget.

CURIOUS ABOUT GLOBEONE? LET’S TALK

For top executives, brand and communication decision markers as well as integrated marketing owners.

    By submitting your information you agree to our Privacy policy