How to effectively roll out a new private label range of a major wholesaler to eastern European markets?

Situation:

Having successfully developed and launched a private label brand for office supplies in its home market, a global wholesaler decided to roll out its product range in Eastern European market, starting with one pilot market.

Result:

Globeone conducted an analysis defining the brand’s strengths and weaknesses in order to identify an appropriate pilot market. A strategic roll-out map was developed to facilitate implementation on both the top management and the operational levels, as well as defining brand adaptation requirements, marketing tools, and communication solutions.