Brand Transformation: Interview with Carina Hauswald, Managing Partner, Globeone Zurich
„At the end of the transformation, there must be a brand that satisfies both customers and stakeholders&...
-
-
Intercultural Brand Safety @University of Bremen
While today’s globalized world offers increasingly more opportunities for companies to act international...
-
Brand Transformation: Interview with Dr. Niklas Schaffmeister, Managing Partner, Globeone Cologne
How can companies survive in global brand competition? Brand management expert Dr. Niklas Schaffmeister explai...
-
World Economic Forum 2019
As top opinion leaders are meeting in the Swiss mountain resort of Davos, also controversial topics come to th...
-
Globeone at the German Marketing Day
There couldn’t be a more fitting motto: Last week, 800 marketing and communication professionals met under t...
-
To Grow or Not To Grow – 10 Strategies on How to Build Your Brand in China
Full house for Globeone’s presentation on the top 10 strategies for brand building in China at Servicepl...
-
„Corporate Purposes“: A multi-guide, but not a cure-all
Why Swiss brands need to accelerate when formulating their corporate purpose and what key considerations need ...
-
Ready for the social media firestorm
Social media firestorms threaten brands all over the world if they hurt religious feelings, offend minorities ...
-
The future of corporate communications
Our report from the Innovation Day in Munich and Kommunikationskongress in Berlin. ...
-
GOOD RELATIONS ARE HALF THE BATTLE: THE POWER OF RELATIONSHIPS AND POLITICS
Especially in major growth markets, governments still play a key role at all levels in brand building. ...
