Brand Transformation: Interview with Carina Hauswald, Managing Partner, Globeone Zurich
„At the end of the transformation, there must be a brand that satisfies both customers and stakeholders&...
„At the end of the transformation, there must be a brand that satisfies both customers and stakeholders&...
While today’s globalized world offers increasingly more opportunities for companies to act international...
How can companies survive in global brand competition? Brand management expert Dr. Niklas Schaffmeister explai...
As top opinion leaders are meeting in the Swiss mountain resort of Davos, also controversial topics come to th...
There couldn’t be a more fitting motto: Last week, 800 marketing and communication professionals met under t...
Full house for Globeone’s presentation on the top 10 strategies for brand building in China at Servicepl...
Why Swiss brands need to accelerate when formulating their corporate purpose and what key considerations need ...
Social media firestorms threaten brands all over the world if they hurt religious feelings, offend minorities ...
Our report from the Innovation Day in Munich and Kommunikationskongress in Berlin. ...
Especially in major growth markets, governments still play a key role at all levels in brand building. ...