Exploiting the full potential of market: Separate brands for separate markets
In order to increase sales, many international companies are building up a differentiated brand portfolio in t...
In order to increase sales, many international companies are building up a differentiated brand portfolio in t...
Business in growth markets has become increasingly important for multinational companies over the past decade....
Anyone expanding into new markets when building up an international brand is entering a high-speed environment...
The major growth markets are more like continents than individual countries. Hundreds of languages, regional t...
The dynamics in major growth markets can hardly be surpassed. Many things change at the same time. Internation...
Most companies are convinced that their brand has fully exploited its potential. But far from it: the brand ca...
In the past two years, Germany has defended its leading position as the leading country of origin of high-qual...
The diesel scandal has a considerable impact on German car brands. In Germany, it has led to a significant los...
Germans do not have much confidence in their own country with regard to the industries of the future. Only one...
In the past two years, Germany has defended its position as the leading country of origin of high-quality bran...