Opel´s purpose claim highlights risks and rewards of brand realignment
Opel´s purpose claim highlights risks and rewards of brand realignment The earth beneath the global automotiv...
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Brand Building and Marketing strategy in Key Emerging Markets – Part X
The Marketing Strategy of Catching the Second Wave : The Retention Challenge The rapidly changing consumer env...
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Brand New World: The Paradigm Shift in B2B Communications – Part V
B2B Data Management The Business world is firmly focusing on digital transformation. Companies are feverishl...
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Brand New World: The Paradigm Shift in B2B Communications
The Business world is firmly focusing on digital transformation. Companies are feverishly assessing and recons...
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Brand safety plan, brands are Taking back Control over Media Spend
Do you know exactly where your ads are placed? Probably not, at least not all the time. To circumvent any......
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Brand New World: The Paradigm Shift in B2B Communications – Part IV
The Business world is firmly focusing on digital transformation. Companies are feverishly assessing and recons...
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How Artificial Intelligence revolutionizes Marketing
Artificial intelligence (AI) is designed to operate self-driving cars. It is developed to steer robo-journalis...
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Brand New World: The Paradigm Shift in B2B Communications – Part III
The Business world is firmly focusing on digital transformation. Companies are feverishly assessing and recons...
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Brand Building and Marketing in Key Emerging Markets – Part XI
Expansion along city clusters Welcome back to our series on the 25 strategies that will support your brand bui...
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CEO Positioning: How the Boss can Support Your Brand
When Forbes presented its latest annual list of the world´s 10 most powerful CEOs in December 2016, it was a....
