Brand New World: The Paradigm Shift in B2B Communications – Part II
The Business world is firmly focusing on digital transformation. Companies are feverishly assessing and recons...
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How China is Plowing up the Global M&A Landscape
Slower growth back home, the pursuit of established brands globally with their management plus distribution ch...
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Brand New World: The Paradigm Shift in B2B Communications – Part I
Part I: New Value Chains are Altering the Role Allocation The Business world is firmly focusing on digita...
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Chinese Chic – The rise of “Designed in China”
China’s fashion scenery is changing. While Western brands have dominated the market for years, their dominan...
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Media Trends 2017 – Revealing Major Touch Points between Journalists and Brands
“News aktuell”, a subsidiary of Germany´s leading news agency dpa, has just released its “Media Trend M...
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Digital Media Upheaval and the Transformation of Communication
Digital media proliferation, shrinking circulation numbers, information overload and a burst of communication ...
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Crisis Management Strategies – How to stay in Control when Disaster happens
Product failures, emissions cheating, deadly accidents, violence against airline passengers. It seems that bra...
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Consumers in key growth markets want to know your brand´s heritage and promise
Brand Building and Marketing in Key Emerging Markets 25 Strategies and Frameworks for Brand Growth Part IX W...
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Employing mobile apps to support your brand
You think advertising is enough to connect with your customers? Think again. In a rapidly changing, digitalize...
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WeChat – The Chinese App for Everything
It turned six years old on January 21, 2017. And it already boasts more than 850 million monthly active users,...
