Brand New World: The Paradigm Shift in B2B Communications – Part II
The Business world is firmly focusing on digital transformation. Companies are feverishly assessing and recons...
The Business world is firmly focusing on digital transformation. Companies are feverishly assessing and recons...
Slower growth back home, the pursuit of established brands globally with their management plus distribution ch...
Part I: New Value Chains are Altering the Role Allocation The Business world is firmly focusing on digita...
China’s fashion scenery is changing. While Western brands have dominated the market for years, their dominan...
“News aktuell”, a subsidiary of Germany´s leading news agency dpa, has just released its “Media Trend M...
Digital media proliferation, shrinking circulation numbers, information overload and a burst of communication ...
Product failures, emissions cheating, deadly accidents, violence against airline passengers. It seems that bra...
Brand Building and Marketing in Key Emerging Markets 25 Strategies and Frameworks for Brand Growth Part IX W...
You think advertising is enough to connect with your customers? Think again. In a rapidly changing, digitalize...
It turned six years old on January 21, 2017. And it already boasts more than 850 million monthly active users,...