Digital Transformation – The End of Branding as We Know it
The rush into the digital sphere is challenging the ability of companies to build and sustain successful brand...
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Brand Origin and Perceived Foreignness Matter
Brand Building and Marketing in Key Emerging Markets 25 Strategies and Frameworks for Brand Growth Part VIII W...
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The Internet of Things and the Purpose of Brands
The Internet of Things (IoT) has moved beyond the realm of prediction, conference panels and planning. It is n...
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Mobile Chinese online shoppers are transforming the economy
Mobile chinese online shoppers On Singles´ Day 2016 (November 11), China´s E-Commerce(Mobile chinese online ...
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Global mission, local DNA
local DNA Brand Building and Marketing in Key Emerging Markets(local DNA) 25 Strategies and Frameworks for Bra...
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B2B Companies Increase Spending on Brand Strategy
Brand Strategy A new study by Boston-based consultancy Spencer Brenneman, a brand transition specialist, make...
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When emotional becomes the new rational
Emotional becomes new Rational Brand Building and Marketing in Key Emerging Markets 25 Strategies and Framewor...
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Asia Business Insights 2017
Asia Business Insights 2017 focus primarily on China and India The vote for the US president has disturbed the...
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Optimistic Chinese consumers fuel retail sales and the rest of the world
According to the Handbook of Chinese Horoscopes, the optimism of the Monkey year overlaps the year of the Roos...
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Market success for foreign small and medium-sized companies in China
Growing a business and developing brands in the Chinese market has become increasingly challenging. The adjust...
