SHAPING THE SERVICE CUSTOMER EXPERIENCE OF AN INDUSTRIAL GIANT, THAT IS KNOWN FOR ITS QUALITY PRODUCTS
With new digital offerings around ABB Ability™ great potential for additional service sales i...
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THE BRAND TRANSFORMATION AND MIGRATION OF A PIONEERING TECHNOLOGY LEADER
ABB, the pioneering technology leader with a 125-year history and about 136,000 employees world...
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THE BUSINESS TRANSFORMATION OF AN 80 YEARS OLD BUSINESS INTO A LEADING INNOVATIVE MATERIAL SOLUTIONS BRAND
When Bayer spun off its plastics business in October 2015, a new chemical giant emerged with 16...
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A FUTURE-ORIENTED ORGANIZATIONAL COMMUNICATION SET-UP FOR A FINANCIAL PROVIDER
SIX is an international service provider for the financial industry and operates ...
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THE DIGITAL TRANSFORMATION OF A TECHNOLOGY LEADER
ABB, the pioneering technology leader with a 125-year history and about 136,000 employees ...
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SETTING UP THE RIGHT BRAND BUILDING STRATEGIES OF A PIONEERING TECHNOLOGY LEADER
ABB had recently undergone a brand repositioning process, laying the ground for the brand to dr...
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THE CREATION OF A TAILORED POSITIONING FRAMEWORK With Corporate Communication FOR A LEADING CHEMICAL PLAYER
Covestro is one of the world’s leading manufacturers of high-tech polymers, with materials an...
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Brand transformation of the German Economic Institute
The brand identity and visual profile of the German Economic Institute (IW) – a leading Germa...
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GAINING ACTIONABLE INSIGHTS FOR GLOBAL FASHION BRAND
A global fashion brand with retail stores in more than 40 countries and a turnover of €3 bill...
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STORY TELLING FOR B2B CORPORATIONS
Most business-to-business corporations deal with highly complex products or abstract commoditie...
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INCREASING OPERATIONAL EXCELLENCE IN COM
A leading engineering and automation player was hampered by heterogeneous operating models, a h...
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TRACKING BRAND ACTIVITIES FOR INDUSTRIAL GIANT
A leading engineering and automation player returning from a decade of decentralized brand mana...
