MEASURING BRAND STRATEGY ELEMENTS TO EVALUATE BUSINESS IMPACTS
A well-known global fashion brand strived for revitalizing its brand image from the founding da...
A well-known global fashion brand strived for revitalizing its brand image from the founding da...
Facing very diverse target markets and strong competition across Europe, a leading Asian home a...
Facing a highly competitive market and an increasingly internet-savvy urban customer base, an i...
A global luxury car brand wanted to increase its lead over aggressive competitors in the fast-g...
What is the ideal positioning of an international hotel booking portal inside the lucrative nic...
A major global white goods player with low brand awareness but a large digital followership in ...
A Chinese household appliance brand wanted to conduct a highly efficient communication campaign...
A global specialty chemicals brand wanted to strengthen its positioning as premium technology l...
China’s digital landscape is highly complex and competitive, and Chinese consumers are increa...
A major global premium car manufacturer needed to develop a state-of-the-art three-year marketi...