MEASURING BRAND STRATEGY ELEMENTS TO EVALUATE BUSINESS IMPACTS
A well-known global fashion brand strived for revitalizing its brand image from the founding da...
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RE-POSITIONING ASIAN HOME APPLIANCE GIANT IN EUROPEAN MARKETS
Facing very diverse target markets and strong competition across Europe, a leading Asian home a...
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Positioning international airline in highly competitive Indian long-haul travel market
Facing a highly competitive market and an increasingly internet-savvy urban customer base, an i...
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POSITIONING GLOBAL LUXURY CAR BRAND IN COMPLEX INDIAN MARKET
A global luxury car brand wanted to increase its lead over aggressive competitors in the fast-g...
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Ideal positioning for international hotel booking portal in Chinese market
What is the ideal positioning of an international hotel booking portal inside the lucrative nic...
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IMPACT OF DIGITAL CAMPAIGNS ON RETAIL PURCHASE BEHAVIOR
A major global white goods player with low brand awareness but a large digital followership in ...
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Effective communication campaigns for Chinese household appliances brand
A Chinese household appliance brand wanted to conduct a highly efficient communication campaign...
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OPTIMIZE CORPORATE COMMUNICATION TO BOOST IMAGE AS MARKET LEADER
A global specialty chemicals brand wanted to strengthen its positioning as premium technology l...
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DIGITAL LEADERSHIP IN CHINA´S COMPETITIVE DIGITAL LANDSCAPE
China’s digital landscape is highly complex and competitive, and Chinese consumers are increa...
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ALIGNING GLOBAL MARKETING STRATEGY OF PREMIUM CAR MANUFACTURER
A major global premium car manufacturer needed to develop a state-of-the-art three-year marketi...
