New Purpose Readiness Survey from Globeone
Most Swiss companies are well on their way to being at least partially credible for a purpose-d...
Studies
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Globeone Purpose Readiness study – Majority of German companies not “Purpose Ready”
Corporate purpose goes beyond shareholder value. Globeone explores the purpose readiness of Ger...
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New study: Image of German Brands 2018
In the past two years, Germany has defended its leading position as the leading country of orig...
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New study: Swiss Power – Image of Swiss Brands 2018
The strength of the “Swiss Made” brand is waning. This is the key message deduced from a survey...
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Market success for foreign small and medium-sized companies in China
Growing a business and developing brands in the Chinese market has become increasingly challeng...
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No Purpose, No Brand! Study by Globeone Germany
German companies are too egocentric in their brand positioning. They usually talk about their o...
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NO PURPOSE, NO BRAND! Study by Globeone Switzerland
Swiss companies are too egocentric in their brand positioning. They usually talk about their ow...
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New “Made in Switzerland” study: extremely popular worldwide, but not very innovative
Zurich / Shanghai / New York. May 18, 2016. Swiss brands enjoy a fabulous reputation in the wor...
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WeChat Official Account Follower Behavior Study in China
In the Chinese social media realm, WeChat the dominating IM app has long passed its position as...
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25 strategies for successful Brand Building in Key Emerging Markets
At the Club-evening of the Marketing Club Düsseldorf Dr. Niklas Schaffmeister spoke about the V...
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The image of German brands after the VW diesel deception
The very positive image of German brands in international markets has not been severely affecte...
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Discussion Paper: Digital Leadership
Winning over and keeping the new ‘always-on’ consumer has become the business imperative at the...
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Discussion Paper: Corporate Storytelling
Building relationships with customers is key for companies to achieve success. However, creatin...
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Brands from emerging markets South Korea, Brazil, Russia, India, and China
German consumers are still relatively unfamiliar with champion brands from emerging markets. On...
